Serving the King of King Cakes
Home to three generations of award-winning New Orleans bakers, Craftsman and Master Baker Dave Haydel, and proud creators of the world’s largest king cake, Haydel’s Bakery has set the standard for fine baked delights – in the kitchen as well as on the Internet.
Firefly and Haydel’s teamed up several years ago to establish one of the Internet’s finest e-commerce sites. The solution addressed not only the online merchandising needs, but daily operations, integrated customer service and fulfillment requirements into a seamless digital business process.
The solution includes a full-featured e-commerce system, complete customer call center solution (online + telephone), daily production management center, extensive reporting and auditing suite and custom UPS shipping and label integration. The custom solution serves both their retail an corporate sales activities and continues to evolve to meet their growing needs.
Firefly also helped Haydel’s with mobile commerce and digital marketing, providing SEO and content marketing services. Additionally we provided branding services, developing a secondary digital brand for their blog “Hay-delicious.”