Cili Minerals Gets Healthy New Image + E-Commerce
The Cili Minerals journey has been one of many steps, beginning with the launch of its online store several years ago. Since that initial launch, Firefly has helped re-imagine its brand and image.
Since the launch of the Cili Minerals e-commerce store, the organization re-branded to reflect a more contemporary and healthy visual image. Firefly worked with Cili Minerals to bring the company’s image inline with the quality of its products and its market leadership position.
The re-branding initiative included a complete redesign of the company’s paper system and collaterals, including business cards, letterhead and promotional products, such as mugs, shopping bags and stickers.
Firefly also initiated a redesign of the Cili Minerals product line packaging to align with the design and quality value statement in the company’s messaging. This also required website and social channel site redesign.
Today, Cili Minerals presents a high quality, cohesive image that translates across every area of the business, including sales, trade show promotion, packaging, marketing, fulfillment and in-store merchandising.