The competitive task of internet marketing can become overwhelming; however, if done correctly it can also become very rewarding. With the numerous online channels such as Facebook, Twitter, Linked-In and Google+, it can be a daunting task to make sure all content and offers are up to date and all visitors’ questions are promptly answered.
Whether your company focuses on paid or unpaid traffic it is important to your business that you take advantage of your resources and generate leads on your website and convert your leads into secure prospects.
In our previous blog, “Secret 4: Create Original Content that Attracts and Converts Leads” we explained to you the most effective way to build traffic, capture leads and convert leads to customers by keeping the original content your audience values and is comfortable with sharing. Firefly’s experience combined with our assessment tools allows us to better organize, execute, and re-evaluate our clients online marketing efforts and point them in the right direction. We provide an easy system that allows our clients to better understand metrics and the basics of marketing in a helpful package that sends them reports on their visitors, leads, and sales.
NOTE: These three metrics will help you determine what part of your site is working, and what needs improvement.
Metrics allow you to identify what could use a revision and what should stay the same. By making small, constant changes to your website you will eventually see improvement on your leads, visitors, and most importantly sales.
Are you missing something from our series?
- Seven Website Redesign Secrets: SECRET 1 – Set Reasonable Expectations
- Seven Website Redesign Secrets: SECRET 2 – Build Your Website Around Secure Assets
- Seven Website Redesign Secrets: SECRET 3 – Formatting your Homepage
- Seven Website Redesign Secrets: SECRET 4- Create Original Content that Attracts and Converts Leads
- Seven Website Redesign Secrets: SECRET 5– Improving Your Landing Pages
- Seven Website Redesign Secrets: SECRET 6- Conducting Conversion Experiments