Seven Website Redesign Secrets: SECRET 4- Create Original Content that Attracts and Converts Leads

By February 27, 2013 Content, eBook Series, Planning
Firefly Digital is sharing a list of seven website redesign secrets that we have developed over the years in the blog series “Seven Website Redesign Secrets” to help you get the best possible results and to avoid disastrous mistakes in your next redesign project. Below is the fourth post in the series: Secret 4 – Create Original Content that Attracts and Converts Leads

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SECRET 4- Create Original Content that Attracts and Converts Leads

 

Are you interested in building traffic, capturing leads, and converting your leads into customers?

step 4 ebook.jpgThe most effective way to generate leads on the web is by keeping the original content you already have. When beginning a re-design our customers commonly feel the need to create new content instead of keeping the content they currently have in an attempt to “update” their site. A re-design of a website will take some getting used to for a client and to re-work the content that the users are comfortable with may confuse your customers even more and make it more difficult for them to find what they are looking for. Our experience tells us that internet users value the original content that they know and are comfortable sharing with others.

Aside from great content centered on your services, its also great to invest time in blogging! Blogging is a great way to share information about your services, products, and events in a reasonable manner. You can share great information with your clients about what you do, how you do it, and how they can better use your business’ products or services. When it comes to content creation, it’s a continuous process that yields results as long as that content is available on the web.

Results Show, Blogging Has a Significant Impact On Your Business!

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Key Points:

  • Blogging results in a 55% increase in website visitors.
  • Fresh content will boost your SEO and increase your number of indexed pages.
  • Fresh content will drive more visitors to your site.
  • Companies that blog have twice as many Twitter followers as those that don’t blog.
  • Companies that blog have 97% more inbound links than those that don’t blog.

Original Content Vehicles:

  • Blog
  • Pod casts
  • Presentations
  • News Releases
  • Video Content
  • Photos
  • eBooks
  • White Papers
  • Info-graphic

 

What’s the bottom line?

Original content ultimately drives visitors to your site and is used as a launching platform to inform and update your prospects on what you do. Therefore, your main goal should always be to keep your prospects engaged and returning to your site.

Investing in Inbound Marketing services that will provide you readily available marketing solutions will allow you to better generate leads on the web and covert those leads into customers! By putting out valuable and relatable content often,  you are helping your prospects to see you as a trusted adviser, who they will look to for help.

Up next in Seven Website Re-design Secrets: “SECRET 5 – Improving Your Landing Pages” Don’t miss it!
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