web marketing

It takes a lot of work, time, and practice to build your website’s SEO. Many businesses find SEO difficult, often because they set unrealistic goals for themselves. As the market changes, so should your SEO and it’s important to fully understand the concept of what is changing to be able to give your business the best advantage to reach your SEO goals.

SEO today is more and more about creating valuable, relevant, high-quality content, and much less about exact-match anchor text keyword backlinks.

The Mastermind Behind it all: Google

The leading search engine Google has become much smarter over the years, and by smarter I mean scary smart! Google has configured a Panda and Penguin algorithm with the specific job of identifying and freezing “black hat” link-building, keyword seeding, and back-linking. The 2013 search engine now requires writers’ content to have at least 600 words of relevant content to even be considered a reliable source. As a matter of fact, since Google is so clever, marketers are challenged by trying to stay one step ahead and play by the rules on the Google playground.

We hope you can use this post as a guideline to developing an effective SEO strategy to reach your search engine marketing goals! So, where should we begin?..Aha!

Keyword Optimization

Do International Keyword Research

Content is important to your business because it is available for the world to read, comment upon, and share. Depending on your target service market, don’t limit your business’ services to only your state, region or country! Build a keyword list for each country or language to allow people from all over the world to enjoy your content and even your services. Also, use correct spelling variations to better accommodate American and British folks. Although they may speak the same language, there are subtle differences such as (color vs. colour) that may affect their understanding of your content.

Don’t Keyword Stuff…Ever

Whenever you’re creating content it’s important to naturally drop keywords into your content to better optimize your SEO. Here’s an example of the wrong way. I own a lawn care business and I am writing a blog about “How to Change the Blade on a Lawnmower.” It would be unnatural/redundant for me to write, “At Leilani’s Lawn Care business we will teach you how to change a blade, at Leilani’s Lawn Care in Lafayette. At Leilani’s Lawn care blah, blah, blah.” It’s excessively redundant for me to continue dropping my business name “Leilani’s Lawn Care” to optimize in search engines, so if you’re doing this on your website, please change it now. Its extremely frustrating to read content that forced and awkwardly repeats a keyword phrase.

Do Keep your Social Media Fans Engaged

Social Media is constantly changing and evolving, which makes staying relevant on all of your social networks super tedious and time consuming. However, much like content from a blog or website, all of the information you post on Twitter, Facebook, Linked in, and etc. can be found from the comfort of a search engine. Because of this necessity it’s important to to engage your users in the following ways:

  • Add a hashtag to your tweets on Twitter!
  • Get your content retweeted by retweeting your followers’ informative tweets.
  • Include link-backs to your website from social media sites.
  • Add your business address, phone number, and business hours to your social media pages.

Don’t Forget Your SEO Checklist

By using this On-page SEO Checklist you will cover almost 70%-80% of your seo bases.

On-Page SEO Checklist:

  • Keywords (in title, headlines, and tags)
  • Title Tags
  • H1 Tags
  • Description
  • Meta tags
  • Alt tags
  • Catergories
  • Meta Description


Do Customize Google According to your Location

  • Add Google Translate to your site– It’s important to add Google Translate to your site to ensure that your website visitors are able to read your content in their own language. It’s not perfect, but it helps.
  • Set up a site map for each local site – It is very important that you make your site accessible to Google so that it can properly index your site and register all of the pages that your site consists of. To do this, create a sitemap for each country that you are targeting, and submit it to Google Webmaster tools.

Don’t Have Bad Sites Linking to Your Site

When I said that Google was a genius earlier, I meant it! The folks over at The Big “G” are smart! Spam and scam sites linking back to your site are bad news…especially since Google’s Panda and Penguin updates. Don’t try to outsmart Google. It’s just like your parents when you were a kid, trying to get away with things. They will find out, and you will be punished. Well, maybe not punished but you get the picture!

We hope you can use this post as a general guide to “right” and “wrong” SEO and help give you a better strategy to reach your SEO goals!


  • Avatar Brian Cotsen says:

    Solid advice to follow. My key advice is to step away from the screen and ask yourself “What is it that my clients or customers really want when they are searching in your business sector?” then think how your website can fulfill their need. I work with many small independent service providers such as ‘therapists’, ‘gardeners’, ‘coffee shops’ etc so when I work with these types of clients I recommend that they think about building quality valuable content that helps the potential customer … ‘What is stress and how can I manage it’ or ‘how do I keep my lawn looking green and healthy’ or ‘what sort of coffee should I use in a pour over coffee maker’ … these short article pages give customers valuable, quality, relevant information that humans and search engines love … It’s not just about improving your SEO but about boosting your expert status in your business area. You will find that other websites will link back to your own site as a great resource of help and advice.

  • Avatar Kris Dietz says:

    On page optimization is so important, I’ve noticed increased results with simple on page fixes and tweaks. It’s as simple as attention to detail really. Make sure the page clearly represents your purpose. Take a look at tags and utilize a clear defined anchor strategy.

Leave a Reply