iPad App Publishing Services for Louisiana Convention & Visitors Center – LCVC
Since inception, Firefly has had a keen interest in cutting edge technologies and bringing it to our clients. After all, we started in 1998 when it was difficult to give away a website. Since those curious early days, we’ve helped to position many of our clients as pioneers and industry thought leaders.
The Lafayette Convention & Visitors Center (LCVC) is one of those clients. In late 2013 Firefly and LCVC introduced one of the first interactive magazines built for the tablet and used to promote travel and tourism. Titled “Allons,” meaning “Let’s Go” in French, Firefly designed and produced the cardinal publication using Apple’s digital authoring platform, iBooks Author.
The interactive digital magazine is technically a mobile app. Each issue is downloaded from Apple’s iTunes Store. However, the app is marketed and feels like a digital magazine, featuring beautiful rich media, including high definition video and photo galleries, interactive elements, quizzes, written and 3D content.
Additionally, Firefly supported the inaugural launch by planning and hosting a press conference and unveiling at a local technology center, where we presented the platform and the final magazine to the media, local technology community, students and businesses.
Since the launch of the initial volume of “Allons” and its underlying promotional strategy, content marketing has become a cornerstone of the organization’s marketing strategy, ushering in rich media, specifically video, to leverage story-telling as a leading tactic in attracting online audiences and building traffic to their website.
Services included in this project:
- Analytics Measurement & Reporting
- App Design
- Branding & Logo Design
- Creative & Concept Development
- Content Development
- Digital Publishing
- Event Planning
- Graphic Design
- Infographic Design
- Interactive Digital Book Publishing
- Press Releases
- Public Relations/Media Relations
- Strategy & Planning
- Video Design & Production