Our Big EdTech Adventure

The Smart Choice story is a Cinderella story that begins in the early 2000's with the launch of one school district's effort to bring fairness and equity to every K-12 student. It's a story entwined with the rich history of the Firefly brand.

The Smart Choice Timeline

LPSS Launches School Choice
Bienvenu Hired
Bienvenu Builds First Choice App
School Choice Platform Spreads
Bienvenu Establishes Smart Choice
Smart Choice & Firefly Digital Merge
National Recognition
The Lafayette Parish School System (“LPSS”) implemented a school choice program to improve the racial diversity of its schools, giving birth to the Schools of Choice program, today the Lafayette Magnet Academies.
Firefly CEO Michael Spears hires Casey Bienvenu, a high school junior, as a web designer and developer for Firefly Digital.
LPSS introduced the Academy of Information Technology to Carencro High School. One of its students, Casey Bienvenu, built an application so students could apply to the academy online.
One application turned into many, and word of the LPSS school choice administration tool spread. The tool became a platform and is implemented in three Louisiana school districts.
Casey Bienvenu leaves Firefly Digital to start Smart Choice with Firefly’s assistance as an incubator.
Smart Choice and Firefly Digital merger.
Smart Choice and the management team are nationally recognized by EdTech Digest and InterCon.
Early 2000's
Large Ads - Smart Choice

The Smart Choice Platform

After many years of innovating an amazing EdTech platform, today Firefly Digital provides one of the nation’s largest and most advanced online SaaS registration, enrollment and school choice administration software platforms for public, charter and private PreK-12 schools and school systems. The “best-in-class” Smart Choice platform is unrivaled in its feature set, flexibility and ease of use.

The platform provides a complete suite of tools to accommodate end-to-end workflows for comprehensive and integrated admissions solutions, including enrollment (registration, re-enrollment and transfers), school choice, unified enrollment and early childhood education solutions. The SaaS platform serves more than four and a half million students, deployed across more than 6,700 schools in over 2,400 cities across 26 U.S. states, including an international deployment at BASIS Global’s flagship school in Shenzhen, China and previously the International School of Kenya.

Visit the Smart Choice WebsiteVisit the Smart Choice Website


With the help of Colby and the rest of the Firefly team, we were able to transform our simple landing page to a beautifully designed website. Firefly took our thoughts and ideas and completely brought them to life. Although we had numerous changes and additions throughout the development of our website, Firefly made the process as smooth as possible. They were extremely attentive to our requests and detailed orientated when making the adjustments. Even after the website launch, they are more than happy to answer any questions we may have. We are thrilled with the outcome and to have worked with Firefly!

Emily Beck, Marketing | Booking Coordinator, Jefferson Performing Arts Center

The folks at Firefly were able to not only create a website that functions in the ways that my brand needs, but they were able to make a site that actually celebrates my body of work. They created something that really made my work sing in a whole new way. I really can't praise them enough.

Rob Guillory - Eisner and Harvey Award-winning artist best known for his work on Image Comics’ CHEW

The Firefly Digital team has quickly become one of our most valued partners. They provide excellent day-to-day service – reacting quickly when needed and providing timely follow up – and also have made an immediate impact on our e-commerce strategies by delivering creative suggestions and well thought out plans. Most importantly, they are a pleasure to work with. The Firefly Digital team is smart, fun and easy to work with.

Sally Davis, Brand Manager, New England Tea & Coffee Company

We are blown away with the effectiveness of your team and the amazing result. The website looks and functions like a dream. Thanks for all that you do!

Anne T. Falgout, Director of Information Services, Lafayette Economic Development Authority

Our company has been impressed with Firefly since the day they walked into our office. They take the time to get to know their clients which allows them to create the perfect website to represent them. They also offer full support with making adjustments to the site as time goes by and are always quick to respond. The friendly staff have yet to disappoint and we couldn't be happier.

Claire Morley, Sales/Marketing Manager, CCI Pipeline Systems

Phew!!! You guys got a lot done in a short amount of time. Thanks so much for helping us meet this deadline.

Chan Kiat Lim, eNovative Piano

I just got my first look at the site and i think it is looking great...Great job and thanks to everyone at Firefly for their hard work.

Susie Garcia, eNovative Piano

Melody - In my opinion, 'Great Job!' I would be very inclined to check this company out, myself! Thanks, again!

Bill Gonsoulin, Lube & Fuel Solutions

I hope that you continue to work with us as you have been great. It's such a complex account and the transition always slow things down...it has been a while since we have someone as sharp as you…

Chan Kiat Lim, eNovative Piano

I can’t say enough about what Firefly has done for our online presence. They gave us a flawless start-up plan and through the years have continued to meet all of our needs. I am not a website/online expert by any means, but they have given us a product which has allowed us to rate among the top online entities in our industry. They are easy to work with and extremely capable when it comes to understanding and exceeding our goals.

John Sudsbury, Director of Communications & Media Relations, Allstate Sugar Bowl

The Lafayette Square Conservancy, an all volunteer non-profit group, has been working with Firefly since 2008 and it has been an enjoyable experience for those years. Having first met Bill and then working with Mallory, Alisha and Chuck has allowed us to have an attractive and informative website -- a major key to a successful organization. We recently re-designed our site and Alisha and Chuck worked with us to get all the features we needed and to give us training on the new gadgets. We have recommended Firefly to others and all who have worked with them have thanked us for the recommendation.

Sally, Lafayette Square Conservancy

I just wanted to let you and the developers know we are very happy with the result. Thank you for your hard work and patience. We know we still have a lot of work to do, but we do have much more flexibility and control than we had before.

Mike O'Rourke, Triton Industries

Firefly Digital did such a great job with my website project! The entire team has been very easy to work with. Thank you guys!

Dr. Charles White, DDS

Awesome detective work Scott, I thought that was the case but wanted to hear from the master….

Marc Roger, Lafayette Parish Sheriff's Office

It was an honor to work with Mike Spears, Ben Berthelot, Melody Weiss, Lance LeBlanc, Kelly Parks Strenge, John M. Finley, Allison Bohl DeHart, Dr. Boudin, Nicole LeBlanc, Mark Falgout, Michele Simon Ezell, Marc Broussard, and so many more talented people to create the first-ever tourism iMagazine (in the world) all about this amazing place I love to call home. You people make living here great.

Jeremy Broussard, Copywriter & Creative Director

I appreciate the thoroughness and attention to detail that Firefly Digital used when designing our website. The dream has come alive and our expectations have been met tenfold!

Tina Linton, Oilfield Software Solutions

I gotta say, Celeste is doing a great job! Very friendly, quick, easy to work with.. Just wanted to throw some props her way because we are very impressed!

Claire Morley, Sales & Marketing Manager, CCI Pipeline Systems