Welcome to our weekly edition of This Week in Marketing. To help you stay up to date with marketing, here are some of the news items that caught our attention.

What’s new this week?

Instagram Introduces Instagram Direct

Instagram Direct gives you “a new way to send photo and video messages to friends.”

Twitter Enables Photos With Direct Messages

With Twitter’s latest iOS and Android app updates, you can now “send and receive photos via direct messages and swipe back and forth between timelines.”

instagramdirectTwitter Introduces Broad Match for Keyword Targeting for Ads

Twitter advertisers can use the new broad match, sentiment filtering and negative keyword match feature “to support the increasingly sophisticated needs around keyword targeting.”


For example, a coffee shop that wants to reach coffee enthusiasts can run a campaign targeting the broad match keywords “love coffee.”


An app to show you local news and events from helpful and positive people who are near you right now.

Instagram Direct: This Week in Social Media | Social Media Examiner 2013-12-17 10-41-07

Google Is Testing +Post Ads

+Post ads allow a brand to take a piece of their public Google+ content, like a photo, video or even a hangout, and with a few clicks, turn it into a display ad that can run across the more than 2 million sites in the Google Display Network.” This new feature is currently only offered to a select group of partners.

Your LinkedIn Inbox Gets a New Look

LinkedIn “started to roll out a new, freshly redesigned and easier to navigate inbox experience to help you better manage and build your professional relationships on LinkedIn.”

Instagram Direct: This Week in Social Media | Social Media Examiner 2013-12-17 12-55-50

LinkedIn’s new inbox gives you a “cleaner and more streamlined design with larger pictures to make it easier to follow and manage your professional conversations.”


Instagram Blog

Twitter Blog

Social Media Examiner

Linked In Blog

Circle Blog

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