In a nutshell, Google PageRank is a link analysis algorithm used by Google to assign a numerical weight to a website  with the purpose of “measuring” its relative importance.

If you are not familiar with Google PageRank then get familiar. Understanding the do’s and dont’s of Google PageRank will allow you to rank better in Google and help you avoid costly mistakes. View and download our infographic  for Google Page Rank tips or read our text version below!

Page Rank Don’ts

  • Cloaking

Cloaking refers to the practice of presenting different content or URLs to human users and search engines. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides our users with different results than they expected.

Some examples of cloaking include:

  • Serving a page of HTML text to search engines, while showing a page of images or Flash to users
  • Inserting text or keywords into a page only when the User-agent requesting the page is a search engine, not a human visitor [1]
  • Duplicate Content

Duplicate content is when an admin posts blocks of content that are identical or extremely similar on different domains. As a result of duplicating content throughout your website Google can potentially remove the site entirely from the Google index, in which case it will no longer appear in search results.

  • Keyword Stuffing

Whenever you’re creating content it’s important to naturally drop keywords into your content to better optimize your SEO. Its extremely frustrating to read content that forced and awkwardly repeats a keyword phrase to better rank for the search engine.

  • Bad Links

When I said that Google was a genius earlier, I meant it! The folks over at The Big “G” are smart! Spam and scam sites linking back to your site are bad news…especially since Google’s Panda and Penguin updates. Don’t try to outsmart Google. It’s just like your parents when you were a kid, trying to get away with things. They will find out, and you will be punished. Well, maybe not punished but you get the picture!

Bounce Rate

Bounce rate is the percentage of visits that go to only one page before exiting a site. Google uses bounce rate in their page rank algorithm to identify if a site is a valuable source of information or not.

Page Rank as Votes

Google considers links to be like votes. In addition, it considers that some votes are more important than others. PageRank is Google’s system of counting link votes and determining which pages are most important based on them. These scores are then used along with many other things to determine if a page will rank well in a search.


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Google Webmaster Dictionary

Search Engine Land

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