Creating great content is essential to setting your blog apart from the others, but what if no one can find it? Since blogging is all about sharing what you know and the most important thing is to get found we figured we would share our blogging formula with you. So, here it goes.. Original content + Great formattingKeyword stuffing + Promoting = One happy reader.

Corny, we know – but, it works. So many bloggers focus on all the wrong things and spend so little time on the right things. They being to lose sight of what blogging is all about – and that’s educating. Now that that’s said we are going to focus on the last part of our ‘blogging formula’, properly promoting your blog posts.

In this post we will explain how using social media, word of mouth, and keywords to promote your blog post can make positive impacts on your blog traffic.

If you are interested in promoting your blog posts to get more traffic keep these things in mind:

1. Social Media

With the high number of visitors swooning around on social media sites daily it’s hard not to get your blog content out in the open. Social media is a central hub where your ideas, thoughts, and perspective can come alive with a share and a like. Even if you’re a B2B company, keep your mind open about who you are speaking to and you never know who will be enticed to contact you.

Here are some powerful ways to promote your blog posts on a social media site:

  • Create a stellar video that people will share with YouTube or Vimeo
  • Give away free tickets to promote your events with Twitter

Quick Tip: When you receive feedback on your Facebook posts, read it and reply but do not allow it to affect your emotions. Regardless of the topic or your thoughts, there is always someone who will see it differently. Constructive criticism can be a valuable tool, and if you use it effectively, you will improve your blog. If somebody is hostile, combative or negative, write a polite, calm response thanking them for their input. Don’t engage such commenters; just thank them and forget about their opinion. Staying mature and professional will tell your readership that you’re trustworthy.


2. Spread the word

Did you know that most blog posts are found by word of mouth? Don’t be a passive blogger! Tell your friends, family, and co-workers about your blog site by sharing the link with them through an email. This will increase the following to your site and will improve your blog traffic.

Consider sharing your posts with these bookmarking sites to spread the word:

Quick Tip: Let your visitors comment on your blog, and make sure you reply. The feedback from you is appreciated by your readers and it encourages them to return to your blog. This helps create a good relationship with them. If your readers see that you regularly reply to reader comments, they will come back to your blog to see if you have answered their comment.


3. Keywords

A Blog post without keywords in like an unsharpened pencil – it has no point. Getting found when blogging, especially if you’re a B2B company is extremely important.You need to be certain that your blog takes advantage of search engine optimization. Your blog needs keywords throughout the content in order to appear in search results and be seen by readers.

Here are a few good places to put your keywords to boost readership and get found:

  • Title
  • Alt tags
  • Meta Tags
  • Content
  • Page title
  • Meta Description

Quick Tip: Make sure your blog is updated often. People will return often if they expect to find brand new content. If you’re lacking new and fresh content, people have no reason to revisit your blog. A regular, daily blog post is a good goal to give yourself.

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