Welcome to our weekly edition of This Week in Marketing. To help you stay up to date with marketing, here are some of the news items that caught our attention.
What’s new this week?
New Website Topsy Offers Searchable History of All Tweets
You can now search and analyze anything on your Twitter account dating back to 2006. So, if you’re curious about your own first tweet—or any other piece of Twitter history – be sure to check it out.
LinkedIn Adds Volunteer Aspirations to Profile
“You will be able to share your philanthropic aspirations on your LinkedIn profile by calling out whether you want to volunteer and serve on a nonprofit board.”
Google Rolls Out New Way for Nonprofits to Collect Donations
Google For Nonprofits opened up its “mobile donation app to all Android users in the U.S. They are now inviting nonprofits to register, create their own projects, and ultimately fundraise via mobile devices and social media.”
For Nonprofits: “One Today is a mobile platform that allows your organization to create and feature projects and/or campaigns for which you’re looking for funding. The idea is that an impact can be made by just a $1 donation per day (hence the name). It’s totally free to register your account.”
Spirit Allows Twitter Users to Disappear Tweets With a #Hashtag
A new tool to set your tweets to disappear with a simple hashtag.
Yahoo! Launches Their New Logo
Finally, after “30 days of logo teasers, CEO Marissa Mayer geeked out on Tumblr over the new Yahoo logo, which features no straight lines (they don’t exist in the human form), thicker and thinner strokes to reflect.” Fast Company explains why Y’s “30 logos in 30 days” campaign, leading up to the new logo, was “brilliant rebranding“. It also sees this new logo as proof “of a company that has grown to realize that there’s just as much dignity as delight in good design.”