Online communities make it easy for users to share their experiences and evaluate companies or services, but sites like Yelp and Angie’s List also make it easy for negative reviews of your business to do real damage to your reputation.

It is as simple as a competitor, disgruntled client or employee posting a bad review about your company on any one or more of these websites. However, there are ways that you can protect yourself from these negative claims (true or false)…and even take measures to avoid such a crisis.

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Firefly Digital and companies like ours can help, said Mike Spears, Firefly CEO.

“We can provide online damage control services and even though it’s not often that a client needs this service, online reputation management is a growing problem,” Spears said. “Incidents of bad reviews and the emergence of an ‘online complaint community’ can create a reputation crisis that can have disastrous effects on online business activity, including e-commerce and other revenue-generating activities.

“Smart clients will get out ahead of this potential danger and engage in defensive tactics to prevent future problems,” Spears added.


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The key is to be proactive about protecting your business’ online reputation by giving the public the opportunity to review your business and share their positive experiences. Here are three simple steps that can help you get started in the right direction:


This can be achieved by posting your business information to authority sites. The social aspects of many of these sites provide quick and easy rating features. There are hundreds of authority sites that allow you to create profiles, so this can be an overwhelming do-it-yourself task.


When guest posting on other sites include your business’ website and social links there. Doing this will allow users to easily rank your company’s various profiles, while making your information accessible to them. There are other, more sophisticated, strategies that use link-building as an effective countermeasure as well.


Ask your customers to post reviews, and give them a reason to be happy about your services. You can follow these steps on how to request reviews.

  • Simply ask
  • Make it easy
  • Incentivize
  • Partnership
  • Over deliver

For more about online reputation management, check out the article “3 steps to protect your online reputation

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