Have you given WordPress a try in the past, but wondered if there might be more to it than you realized? Perhaps you are interested in learning about new and exciting features that make WordPress even more helpful to bloggers. If so, we have a treat for you! We have created 12 steps that will help you breeze through a website design, or just simply understanding how WordPress works. Let’s get started!
Design: The Way it Looks Matters
If you plan to use WordPress for your site, you should only do so if you plan to have a responsive design. People access websites from all types of devices, and you want to make sure that any person who wants to view your site will be able to without any issues.
With WordPress you have lots of choices in themes so you can have a really good looking blog or website. Take plenty of time to peruse all of your choices so that you can select just the right one to suit your style and your topic. For a truly unique theme, select a premium theme. This will really help your blog stand out from the crowd.
When you are done with your site, check out how it looks from a visitors standpoint. Did you get across everything that you wanted? Go to your site from someone else’s computer to get their point of view and write down the changes that you will need to make to continually improve the aesthetics.
Use your footers wisely. People often scroll to the bottom of a page to find out who runs the site, how to contact the owner or to see how fresh the content is based on a copyright date. You can even include a short biography or other information you feel is pertinent.
SEO: Get Found On a Search Engine
Organize your permalinks. You need to make your links easy for the search engines to find your important information. You should learn proper SEO to do this. In the meantime, you can use WordPress’s included permalink form to clean up links before publication. Cut words down to only the most important ones. Also, try cleverly adding your keywords to your descriptions.
Use Google Analytics to keep tabs on who is visiting your site and where they come from. It is important that you know where you are getting visitors from so that you can work harder to bring in more readers. The more you pay attention to your statistics, the bigger your site will become.
Website Usability: Don’t Make Your Visitors Think.
When you use different tags for the topics on your blog, keep in mind that these are strictly for searching the content on your blog. These can’t be used by search engines. If you want your pages to be searchable on Google, you have to install an SEO type plug-in such as Headspace. (Click here for more information on how you can get website traffic easily).
Make sure you have a landing page. This will ensure that visitors arrive at a specific page instead of directing them right to your most recent posts. A landing page will help your site gain an air of authenticity and helps it to look a little more professional than it would have otherwise.
If you haven’t customized your WordPress sidebar, it could be cluttered with useless items that are doing nothing but confusing your readers. Your sidebar should only contain things you actually want visitors to click on. Navigate to Appearance & Widgets to edit the appearance of your sidebar and remove anything there that doesn’t actually benefit you or your visitors directly.
WordPress Setup: Tricks Of The Trade
Prior to installing WordPress, find out as much as possible about the program. Increased planning leads to a better executed blog. Find out more concerning search engine optimization, well-written content and the nuances of WordPress so you have an easier time building a blog.
There may be times when you devote hours to your WordPress blog only to believe that you neglected to save your changes. This is likely not the case. Clear your cache to get rid of this problem. You should see the changes by pressing shift and refreshing the browser.
Allow your users to access your articles easily by email. This is critical when it comes to sharing too, because those who do not have access to social media at work may still want to send your articles to their friends. A WordPress email plugin can make this easy.
If you upload changes to your WordPress site, but they don’t appear to have taken effect, try to refresh from a clear cache. Hold shift as you click the reload icon in your browser, or hold shift-ctrl-r at the same time. This will give you a clean version of your site which should be updated.
If you have always had a vague awareness of the value of WordPress, but never really delved into the specifics, the above information was perfect for you. Now that you have read a bit more about what this tool can do for you, inspiration is sure to follow. Best wishes as you begin maximizing your use of WordPress to astounding effect. Interested in custom website design, or marketing for your new WordPress website? Call us at 337-269-0299 for a brief conversation about getting your business better search engine rankings and more customers.